Can YouTube stay on top? Ambatchmasterpublisher

Can YouTube stay on top? Ambatchmasterpublisher



The online video kingpin's marriage with Google should keep YouTube in front. But some rivals sense an opportunity to catch up.
By Paul R. La Monica, CNNMoney.com editor at large
November 14 2006: 9:15 AM EST

NEW YORK (CNNMoney.com) -- It's only been a little more than a month since Google shook up the online video world by announcing that it was buying YouTube for $1.65 billion.

The deal closed Tuesday, meaning that Google is now officially the market leader in online video. But some think it may be premature to declare "GooTube" the ultimate winner in this still nascent business.
google_youtube.03.jpg
Google-YouTube may be the online video gorilla but some see room for other competitors.
TECHNOLOGY
Online video explosion
YouTube isn't the only site benefitting from the popularity of online video.
Total unique visitors (in millions)
Site Aug. 06 Sept. 06 Oct. 06
YouTube 19.1 20.8 23.5
Yahoo Video 21.1 18.6 20.9
Google Video 11.9 13.2 14.6
MSN Video 15.4 17.1 13.9
MySpace Videos N/A 8.9 10.0
Heavy.com 7.6 6.9 7.8
Ebaumsworld.com 5.1 4.3 4.2
Metacafe 1.8 4.2 3.8
Break.com 2.5 3.5 2.8
Source:comScore Media Metrix

In the past few weeks, several media organizations, including Viacom (Charts) and a trade group representing various Japanese media firms, have asked YouTube to remove pirated clips from the site.
Google buys YouTube for $1.65 billion

At the same time, several media firms have stepped up efforts to promote their own broadband video offerings.

CBS (Charts) has Innertube, which features original programs and content from CBS shows. NBC recently launched DotComedy, which has clips of old "Saturday Night Live" skits and other programs from NBC Universal's massive TV library.

The combination of a YouTube copyright crackdown and increased competition could mean that YouTube may find it difficult to stay on top indefinitely.

To be sure, there does not appear to be any sort of YouTube backlash so far. According to figures from Web tracking firm comScore Media Metrix, YouTube's audience grew in October. The site had 23.5 million unique visitors last month, compared to 20.8 million in September and 19.1 million in August.

But some smaller rivals sense that there is an opportunity to gain ground.

Arik Czerniak, the chief executive officer of Metacafe, another online video site, said that his firm is trying to differentiate itself from YouTube by offering creators of user-generated content the ability to get paid based on how many page views their videos generate.
Meet the sons of YouTube

Another online video site, Revver, also pays users who submit popular videos. Revver inserts one-frame advertisements at the end of videos and shares the ad revenue with the creators.

"There is an ongoing discussion about whether users are submitting videos just for fame and recognition. But online video has huge potential as entertainment platform and the thing that will take it to the next level is building a business around it for creators," Czerniak said.

Metacafe has seen its audience grow in recent months, from 1.8 million visitors in August to 4.2 million in September. Traffic dipped to 3.7 million in October, though. Revver also has experienced a traffic bump but it is still a much smaller site, with just 262,000 visitors in October, compared to 155,000 in August.

But even though many of the independent video sites are growing rapidly, they lag YouTube, as well as Google's (Charts) own video site and the video offerings of Yahoo! (Charts), News Corp.'s (Charts) MySpace and Microsoft's (Charts) MSN, by a wide margin.

Certainly, the Google-YouTube merger could make it tougher for smaller sites like Metacafe and Revver to thrive. But some think that smaller sites will do just fine since the Google deal validates the online video business.
Making money from Mentos

In fact, larger media companies may look to partner with, or outright acquire, other online video firms in order to compete more effectively against Google.

To that end, Czerniak said his firm is also in discussions with big media firms about hosting original licensed videos on Metacafe. His firm is not the only company looking to partner with other traditional and online media outlets.

"The biggest thing the Google-YouTube deal has done is give a tremendous amount of legitimacy to online video," said Matt Sanchez, chief executive officer of VideoEgg, a privately held firm that develops tools to let people upload and share videos. "Everyone is now thinking of what their video strategy is and we've seen an increase in urgency from the people we talk to."

VideoEgg is trying to be more of a partner with larger firms as opposed to a destination site for user videos. In addition to tools, VideoEgg has also developed an online video ad platform that's used by social networking sites such as Bebo, Dogster and Tagged.

Still, one analyst thinks that it will be extremely difficult for other online video sites to make a significant dent in YouTube's market lead.

"YouTube has a distinct advantage from being a leader. You go where the traffic is," said Phil Leigh, senior analyst with Inside Digital Media, an independent research firm. "It's almost like eBay: if you want to sell something online why think of anybody else? Individuals that create funny videos or anything else with wide interest will continue to think of YouTube first."

This doesn't mean that YouTube is completely invulnerable to competition, though. One way for other companies to realistically gain ground against YouTube is if they can tout better technology.

"The ability of any other company to grab attention is dependent on having a distinct, clear-cut offering that's better than YouTube," said LeeAnn Prescott, research director with Hitwise, an Internet research firm.

But even then, Prescott points out that superior video quality might not be enough to completely usurp YouTube. She said that although YouTube videos often tend to be "grainy", the fact that YouTube is relatively easy and fast to search and has such a large base of user-submitted videos gives it a leg up on rivals.

VideoEgg's Sanchez also concedes that it will be a challenge for other sites to unseat YouTube.

"Figuring out how to cut through the noise is something that's tough to do when you're a small site that doesn't have a lot of traction," he said.

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Cosmetics

Cosmetics (pronunciation: cosmetic (help·info)) are substances used to enhance or protect the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail polishes, eye and facial makeup, permanent waves, hair colors, deodorants, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. Their use is widespread, especially among women in Western countries. A subset of cosmetics is called "make-up", which refers primarily to colored products intended to alter the user’s appearance. The manufacture of cosmetics is currently dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The U.S. FDA which regulates cosmetics[1] defines cosmetics as: "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions." This broad definition includes, as well, any material intended for use as a component of a cosmetic product. The FDA specifically excludes soap from this particular category. [2]

[edit] History
Main article: History of cosmetics
The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 4000 BC. The Ancient Greeks and Romans also used cosmetics. The Romans and Ancient Egyptians used cosmetics containing mercury and often lead.[3]

In the western world, the advent of cosmetics was in the middle ages, although typically restricted to use within the upper classes.

Cosmetic use was frowned upon at some points in history. For example, in the 1800s, Queen Victoria publicly declared makeup improper, vulgar, and acceptable for use by actors, only.[3] Adolf Hitler told women that face painting was for clowns and not for the women of the Master Race.

By the middle of the 20th century, cosmetics were in widespread use in nearly all societies around the world.


[edit] Industry Today
The worldwide cosmetics industry is a multinational, multi-billion-dollar industry. Of the major firms, the oldest and the largest is L'Oréal, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company (now owned by Liliane Bettencourt 27.5% and Nestlé 26.4%, with the remaining 46.1% are publicly traded). The market was developed in the USA during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were joined by Revlon just before World War II and Estée Lauder just after.


[edit] Controversy
The popularity of cosmetics in the 20th century has increased rapidly. Especially in the United States, cosmetics are being used by teens (especially teen girls) at a younger and younger age. Many companies have catered to this expanding market by introducing more flavored lipsticks and glosses, cosmetics packaged in glittery, sparkly packaging and marketing and advertising using girls. The social consequences of younger and younger beautification has had much attention in the media over the last few years.

Further information: Developmental psychology and
Further information: JonBenét Ramsey

Types
The various forms of makeup include:

Lipstick, lip gloss, lip liner, lip plumpers.[1]
Foundation, used to color the face and conceal flaws to produce an impression of health and youth. Usually a liquid, cream, powder or mousse.[1]
Powder, used to set the foundation, giving a matte finish.
Rouge, blush or blusher, used to color the cheeks and emphasize the cheekbones. This comes in powder, cream and gel forms.[1]
Bronzer, used to create a more tanned or sun-kissed look.[1]
Mascara, used to enhance the eyelashes.[1]
Eye liner and eye shadow, used to color and emphasize the eyelids (larger eyes are a sign of youth).[1]
Eyebrow pencils, creams, waxes, gels and powders are used to fill in and define the brows.[1]
Nail polish, used to color the fingernails and toenails.[1]
Concealer, a type of thick opaque makeup used to cover pimples, various spots and inconsistencies in the skin.[1]
Also included in the general category of cosmetics are skin care products. These include creams and lotions to moisturize the face and body, sunscreens to protect the skin from damaging UV radiation, and treatment products to repair or hide skin imperfections (acne, wrinkles, dark circles under eyes, etc.). Cosmetics can also be described by the form of the product, as well as the area for application. Cosmetics can be liquid or cream emulsions; powders, both pressed and loose; dispersions; and anhydrous creams or sticks.

Educating You

There is no one better to guide you in a tasting of the finest wines than Lettie Teague, world-renowned wine critic and executive editor of Food & Wine. In her most recent book, Educating Peter, she tells the story of how she turned Peter Travers of Rolling Stone Magazine from wine rookie to wine connoisseur. From the novice to the expert wine consumer, Lettie's assistance will make a difference that lasts a lifetime. The highest bidder will enjoy:

90-minute tasting of selected wines handpicked by Lettie Teague with you and seven of your closest friends in the wine room of Food & Wine magazine
30-minute champagne cocktail reception following the tasting with Lettie and her fellow editors of Food & Wine

Special Instructions: Subject to availability of Talent. All participants must be 21 years of age or older.

Macaroni Medley Salad

(7.25 ounce) package macaroni and cheese
1/4 cup milk
1/4 cup butter
1/2 cup mayonnaise
2 tablespoons Dijon mustard
4 hard-cooked eggs, chopped
2 medium tomatoes, chopped
1 small cucumber, peeled and chopped
2 tablespoons chopped onion
1 dill pickle, chopped
1/2 teaspoon salt
1/8 teaspoon pepper
Nutrition InfoPer Serving

Calories: 402 kcal
Carbohydrates: 28 g
Dietary Fiber: 1 g
Fat: 27 g
Protein: 11 g
Sugars: 6 g

Online: Business

Business education trains students in economic theory and business practices. Coursework includes accounting, finance, marketing, organizational behavior, strategy, and quantitative methods (research and statistics). The most popular business degrees are associate, bachelor, and master-level qualifications. Associate's degrees offer vocational training in business support fields such as accounting/bookkeeping. At the bachelor's level, business schools train students in basic business strategy. The Master of Business Administration (MBA) features advanced coursework, including specialized instruction in areas such as information technology management, health systems administration, and international business. MBA graduates are in great demand, and they can enjoy an average 35% salary increase upon graduation

Same Career, Better Salary

Money or personal fulfillment? The challenge is to find a career that yields both. More and more job seekers are looking for more than a steady paycheck from their work. If you're like them, you want a career that's meaningful, satisfying, and stimulating. At the same time, you probably also have bills to pay and a family to support. With the right career training, you can have your dream and meet your responsibilities too. Take a closer look at the salary range within your chosen career field - wherever you are now, chances are there's still room to grow.

Careers in nursing, business, and creative fields such as the culinary arts and digital arts offer positions at various levels of technical ability, responsibility, and compensation. The more you know about types of jobs in fields like these and the salaries they command, the better position you'll be in to develop your career ambitions.

Business Still Pays
Historically business has been a field people enter to make it big, financially speaking. According to the National Association of Colleges and Employers, starting salaries for range from $36,409 for marketing graduates to $42,940 for accounting grads. That's not a bad start, but you can expect even bigger financial rewards as you move up the career ladder. Going back to school for an MBA can vastly accelerate your progress.

Positions in business may include marketing manager, the person responsible for helping to develop and implement a marketing strategy for a product or service. Financial managers also hold important positions in companies; they oversee the preparation of financial reports, investment activities, and revenue management strategies. And nearly every large organization employs an HR manager who oversees recruiting and hiring practices.

Business Salaries
Accountants and auditors $56,880
Financial analysts $70,500
Human resources managers $87,580
Marketing managers $96,680
Indulging a Passion for Haute Cuisine
In pursuing your passion you don't necessarily have to sacrifice good earnings. Many culinary arts graduates open their own restaurants. Others become a head or sous chef at an upscale restaurant, which tend to pay more handsomely than restaurants with less cachet.

There are also intangible benefits of being a chef today, such as the notoriety they enjoy over chefs from previous years. Pastry chefs are increasingly regarded as a type of artist, creating delicate works of art for people to enjoy during special times. Some of the greatest executive and sous chefs are celebrated to the same extent as a pop star or world-class soprano. They are celebrities, artists, and entertainers.

According to the Bureau of Labor Statistics, salaries for head chefs vary greatly, depending on the type of restaurant and its geographic location. Chefs at upscale restaurants in San Francisco, for example, will likely make higher salaries than their counterparts in Boise.

Culinary Salaries
Cooks - private household $22,530
Manager of food preparation and serving workers $27,480
Chefs and head cooks $34,160
Food service managers $35,790 (in 2002)
Nursing: A Growing Field
Nursing remains a popular field due to its overall steady earnings and job security. Baby boomers are reaching retirement age, increasing the demand for nurses and heath care support staff throughout the United States. According to the Bureau of Labor Statistics, job opportunities are expected to be higher in nursing than in any other field.

Registered Nurses are assisted by nursing aides, orderlies, and attendants, who see to the personal care of patients. Medical assistant positions are also in high demand. Little training is required to become a medical aid, making entry into the field relatively simple. Nursing-related jobs may be found in hospitals, retirement facilities, physicians' offices, private companies, and government agencies.

Nursing Salaries
Home health aides $18,980
Nursing aides, orderlies, attendants $21,610
Licensed practical nurse (LPN) $31,440 (in 2002)
Registered nurses $54,210
Where Artists Earn More than a Living Wage
Digital multimedia design is one of those rare creative fields that offers relatively competitive salaries. Multimedia artists and animators use computer generated imagery and hand-drawn illustrations for use in films, commercials, print ads, and on websites. Film and video editors use editing software to put together pieces of a film. Set and exhibit designers create sets for films, commercials, and retail store multimedia displays.

Art directors may oversee a group that performs one or more of these jobs. Multimedia design jobs are often found in advertising agencies, film production companies, game design companies, or graphic design firms.

Multimedia Design Salaries
Set and exhibit designers $40,000
Film and video editors $50,690
Multimedia artists and animators $57,520
Art directors $73,240
With a little research and forethought, you can achieve a better sense of how to develop yourself professionally. If your current career doesn't satisfy your wildest dreams of personal and financial fulfillment, find one that does. Every career field has a range of positions. Find your niche, and the right mix of education and preparation can take you exactly where you want to be